April 25, 2016

Darakjian and Dolce Moda!

Wow! So first off, this weekend was absolutely incredible. Let me start with Saturday's event. I attended the Meet Me In The Street strolling fashion/jewelry show in downtown Birmingham. Darakjian Jewelers and Dolce Moda teamed up to transform Birmingham into a live streetside catwalk. The show featured new spring jewelry lines by the Italian design house, Rebecca, and contemporary men's fashions. Hair and makeup was beautifully done by 6 Salon, and event proceeds were to benefit the Detroit Garment Group. The entire collaboration was a match made in heaven. Male and female models walked arm in arm in a parade. The men carried white swag bags from Dolce Moda, and the women held purple bags from Darakjian. Each bag had a chance to win Rebecca jewelry from Darakjian, or Dolce Moda menswear. Any passerby that interacted with the models was then handed a bag, and told to go to the cooresponding store to discover if they were a winner. Unfortunately, no one from our SDG team was a winner, but my bag did contain some spring lookbooks, hair products, and biodegradable, non-toxic (which you know I had to mention ;D), jewelry cleaner! I spent most of my time inside Darakjian, where customers and models lounged drinking mamosas and choosing from a large selection of fruit, cheese, and crackers. Armen Darkajian was a wonderfully funny, witty, and lively man who spent time chatting with us, and treating us like his guests at a magnificent party. He even brought out a 17 karat diamond for us to "Ooh" and "Ahh" over its brilliant sparkle. Every member of the Darakjian team was an absolute pleasure to talk to, and invited us to try on any glittering piece of our choice. Our model, Kathryn, ended up walking out with a stunning gold piece from the Rebecca collection! It was a gorgeous day to stroll, shop, chat, and snap pictures at a perfectly done fashion event! 

No comments :

Post a Comment